New Balance

New Balance at SAAKOUK

Discover the latest collections from New Balance at SAAKOUK, the destination for exclusive sneakers in Amsterdam. Our store offers an extensive selection of New Balance shoes, from classic models to the latest releases. Whether you are looking for comfortable running shoes, stylish lifestyle sneakers or high-performance sports shoes, SAAKOUK has it all. Discover our New Balance collection today and step out in style with these iconic shoes.

History of New Balance

Founded in 1906 as "New Balance Arch Support Company" in Boston, Massachusetts, New Balance began as a company that produced insoles to support and correct the arch of the foot. In the 1960s, under the leadership of the then owner, Arthur Hall, the company changed course and started producing sports shoes.

The defining aspect of New Balance shoes was and still is their focus on fit and functionality, with a wide range of width sizes to meet the needs of different foot types. In 1976, New Balance introduced the "Trackster", the world's first running shoe with a molded sole.

Over the years, New Balance has become one of the most respected and iconic brands in the sneaker industry. The company is known for its high-quality materials, craftsmanship and innovative technologies. In addition to athletic footwear, New Balance also offers an extensive collection of lifestyle sneakers and apparel, which have become popular with sneaker enthusiasts and fashion-conscious consumers around the world.

About New Balance

New Balance is an iconic sports and lifestyle brand known for its high-quality sneakers and apparel. Founded in 1906 in Boston, Massachusetts, it started as a manufacturer of insoles before moving into making athletic shoes in the 1960s. New Balance is known for its attention to fit and comfort, with a wide range of width sizes to suit different foot types. The brand has become popular for its craftsmanship, quality and timeless designs, making it a favorite among athletes and fashion enthusiasts alike worldwide.

Does New Balance fit true to size?

In general, New Balance shoes fit true to size, but fit may vary depending on the specific model and your individual foot shape. New Balance also offers different width sizes, which can be useful for people with wider or narrower feet. It is always advisable to consult the New Balance size chart and, if possible, visit our store SAAKOUK to ensure you choose the correct size for the best fit and comfort.